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Marketing, 3rd edition

Published by Pearson (July 8, 2019) © 2019

  • Michael R. Solomon Saint Joseph's University
  • Greg W. Marshall Rollins College
  • Elnora W. Stuart The University of South Carolina Upstate
  • Bradley Barnes The Hang Seng University of Hong Kong
  • Vincent-Wayne Mitchell University of Sydney Business School
  • Wendy Tabrizi Aston University

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1. Marketing, planning and strategy

2. Global, ethical and sustainable marketing

3. Marketing research

4. Consumer behavior

5. B2B Marketing and sales

6. Segmentation, targeting and positioning

7. Creating the product

8. Managing the product

9. Services marketing

10. Pricing the product

11. Integrated marketing communications

12. Retail and distribution

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