<ul>
    <li><strong>Part 1. Finding Your Zag</strong> </li>
    <li>Hit &rsquo;Em Where They Ain&rsquo;t </li>
    <li>The Dynamics of Different and Good </li>
    <li>Look for the White Space </li>
    <li>Uncover a Need State </li>
    <li>Find a Parade </li>
    <li><strong>Part 2. Designing Your Zag</strong> </li>
    <li>Brand As a System </li>
    <li>Checkpoint 1: Who Are You? </li>
    <li>Checkpoint 2: What Do You Do? </li>
    <li>Checkpoint 3: What&rsquo;s Your Vision? </li>
    <li>Checkpoint 4: What Wave Are You Riding? </li>
    <li>Checkpoint 5: Who Shares the Brandscape? </li>
    <li>Checkpoint 6: What Makes You the &ldquo;Only&rdquo;? </li>
    <li>Checkpoint 7: What Should You Add or Subtract? </li>
    <li>Checkpoint 8: Who Loves You? </li>
    <li>Checkpoint 9: Who&rsquo;s the Enemy? </li>
    <li>Checkpoint 10: What Do They Call You? </li>
    <li>Checkpoint 11: How Do You Explain Yourself? </li>
    <li>Checkpoint 12: How Do You Spread the Word? </li>
    <li>Checkpoint 13: How Do People Engage With You? </li>
    <li>Checkpoint 14: What Do They Experience? </li>
    <li>Checkpoint 15: How Do You Earn Their Loyalty? </li>
    <li>Checkpoint 16: How Do You Extend Your Success? </li>
    <li>Checkpoint 17: How Do You Protect Your Portfolio? </li>
    <li><strong>Part 3. Renewing Your Zag</strong> </li>
    <li>Scissors, Paper, Rock </li>
    <li>The Focus of Scissors </li>
    <li>The Momentum of Rock </li>
    <li>The Size of Paper </li>
    <li>How Structure Becomes Stricture </li>
    <li>Unlocking Your Zag </li>
    <li>When Good Shareholders Go Bad </li>
    <li>The New Prime Directive </li>
    <li>A Two-Stage Rocket </li>
    <li>Zagging At the Speed of Change </li>
    <li>The 17-Step Process </li>
    <li>Take-Home Lessons </li>
    <li>Recommended Reading </li>
    <li>About Neutron </li>
    <li>Acknowledgments </li>
    <li>About The Author </li>
    <li>Index </li>
</ul>

Marty Neumeier

ZAG: The #1 Strategy of High-Performance Brands

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ZAG: The #1 Strategy of High-Performance Brands, 1st edition

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