Writing for the Mass Media, 9th edition

Published by Pearson (July 14, 2021) © 2022

  • James G. Stovall University of Tennessee - Knoxville

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ISBN-13: 9780137540808 (2021 update)

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Purchasing Instructions

This form contains two groups of radio buttons, one for Exam Pack purchasing options, and one for standard purchasing options. Only one option can be chosen for purchase. Any option that is selected will deselect any previously selected purchase option.

eTextbook access on Pearson+

ISBN-13: 9780137540808 (2021 update)

Unlock extra study tools in 19 subjects

eTextbook access + Study & Exam Prep monthly subscription on Pearson+

ISBN-13: 9780137540808 (2021 update)

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

eTextbook on Pearson+

ISBN-13: 9780137540808 (2021 update)

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Table of contents

1. What is Good Writing?
2. Basic Tools of Writing
3. Style and the Stylebook
4. Writing in the Media Environment
5. Basic News Writing
6. Writing for Print Journalism
7. Writing for the Web
8. Writing for Broadcast Journalism
9. Writing and Images
10. Writing Advertising Copy
11. Writing for Public Relations
12. The Writer and the Law
13. Getting a Job in the Mass Media

Author bios

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