How to Talk about Data, 1st edition

Published by FT Publishing International (June 9, 2022) © 2022

  • Martin Eppler
  • Fabienne Bünzli
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Data literacy is one of the key skills that companies are looking for but it's a specialist skill – currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently.

PART I: The Manager as Data User: Making Sense of Data

1. Overcoming Analytics Anxiety

2. Making sense of statistics: Achieving a global view of data

3. Predicting outcomes: Modelling the world with data

4. Understanding relationships: Probing for the when, how, and why

5. Differences that make a difference: How to segment the world statistically (and what machine learning looks like)

PART II: The Manager as Data Facilitator: Conveying Data-based Insights

6. The Five Magic Ingredients of Data Storytelling

7. The Data Storytelling Canvas

8. How to visually DESIGN your Data: A Manager’s Chart Guide

9. How to Work with Software in front of others

10. Effective Analytics Q & A Sessions

PART III: The Manager as Collaboration Partner: Making Analytics Work

11. A Typology of common cooperation challenges in Analytics

12. A Recipe for Better Analytics Collaboration

Conclusion: Future proof Analytics

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