<p><strong>For graduate courses in Nonprofit Marketing and Management.<br/></strong>This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. <br/></p>

<ul>
    <li>1. The Growth and Development of Nonprofit Marketing </li>
    <li>2. Developing a Target Audience-Centered Mindset </li>
    <li>3. Strategic Marketing Planning </li>
    <li>4. Understanding Target Audience Behavior </li>
    <li>5. Acquiring and Using Marketing Information </li>
    <li>6. Segmentation, Targeting, and Positioning </li>
    <li>7. Branding </li>
    <li>8. Value Propositions: Managing the Organization&rsquo;s Offerings </li>
    <li>9. Developing and Launching New Offerings </li>
    <li>10. Managing Perceived Costs </li>
    <li>11. Facilitating Marketing Behaviors </li>
    <li>12. Formulating Communication Strategies </li>
    <li>13. Managing Communications: Advertising and Personal Persuasion </li>
    <li>14. Managing Public Media and Public Advocacy </li>
    <li>15. Generating Funds </li>
    <li>16. Attracting Human Resources: Staff, Volunteers, and Board Members </li>
    <li>17. Working with the Private Sector </li>
    <li>18. Organizing for Implementation </li>
</ul>

For graduate courses in Nonprofit Marketing and Management. <br/>
<br/>
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
<p><strong>The full text downloaded to your computer</strong></p>
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<p>For graduate courses in Nonprofit Marketing and Management. <br/>  This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.</p>

Philip R. Kotler

Alan R Andreasen

Strategic Marketing for Non-Profit Organisations

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Strategic Marketing for non-profit Organisations, Pearson New International Edition

strategic-marketing-for-non-profit-organisations-pearson-new-international-edition

Strategic Marketing for non-profit Organisations, Pearson New International Edition, 7th edition

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