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Strategic Analysis in Action, 10th edition
Published by Pearson Canada (March 1, 2022) © 2023
- Mary M. Crossan Ivey Business School at Western University
- Cara C. Maurer Ivey Business School at Western University
- W Glenn Rowe Ivey Business School at Western University
- Michael J. Rouse Ivey Business School at Western University
$43.96
Strategic Analysis and Action was written to complement case analysis in university and company strategic management courses. It takes a general management perspective, meaning that wherever you sit in the organization, there is a need for both analysis and action that serve to integrate functional analysis such as finance, marketing and logistics, as well as a need to integrate thematic areas such as crisis management and organizational change.
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