<i>Start with What Works </i>helps you to create and lead new growth opportunities for your business using the resources you already have at hand. You'll find out how to use the people, customers, relationships, intellectual property and know-how you have first, before making expensive and potentially risky investments.

<p><strong>Table of Contents</strong><br>1. The Seductive idea of a Saviour<br>2. Why We Undervalue What We Already Have<br>3. How to Start with What You Have<br>4. Lesson One: Recombine existing elements so they create more value<br>5. Lesson Two: Let the world teach you<br>6. Lesson Three: Attend to what actually happens<br>7. Lesson Four: Discover the few things that really make the difference<br>8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational<br>9. Lesson Six: Use very plain words to describe what you want<br>10. Lesson Seven: Bring customers inside<br>11. Lesson Eight: Take charge of stories about ‘Them and Us’<br>12. Lesson Nine: Don’t drive change: Release it</p>

<p><i>Start with What Works</i> helps you to create new growth opportunities using the resources you already have at hand. It sounds obvious but frequently, managers discount the value of their familiar resources, and instead, they look outside for something new. This can demotivate employees and be costly in terms of money and time.</p><p>It's often a lot quicker, cheaper and safer to see your existing resources with fresh eyes. This book shows you how to recognise overlooked potential in existing resources, and how to flip the right switches to activate that potential.</p><p>Covering&nbsp;ten lessons you can use for a variety of situations, each will feature a case study and a new mindset to adopt. With practical tools and templates, each will trigger fruitful discussions and insights for your organisation.</p><p>You'll learn how to apply them to the situations you face, so that you can identify new opportunities, and turn those opportunities into action.</p><p>&nbsp;</p>

<p><strong>Table of Contents</strong><br>1. The Seductive idea of a Saviour<br>2. Why We Undervalue What We Already Have<br>3. How to Start with What You Have<br>4. Lesson One: Recombine existing elements so they create more value<br>5. Lesson Two: Let the world teach you<br>6. Lesson Three: Attend to what actually happens<br>7. Lesson Four: Discover the few things that really make the difference<br>8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational<br>9. Lesson Six: Use very plain words to describe what you want<br>10. Lesson Seven: Bring customers inside<br>11. Lesson Eight: Take charge of stories about ‘Them and Us'<br>12. Lesson Nine: Don't drive change: Release it</p>

<p><strong>Table of Contents</strong><br/>1. The Seductive idea of a Saviour<br/>2. Why We Undervalue What We Already Have<br/>3. How to Start with What You Have<br/>4. Lesson One: Recombine existing elements so they create more value<br/>5. Lesson Two: Let the world teach you<br/>6. Lesson Three: Attend to what actually happens<br/>7. Lesson Four: Discover the few things that really make the difference<br/>8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational<br/>9. Lesson Six: Use very plain words to describe what you want<br/>10. Lesson Seven: Bring customers inside<br/>11. Lesson Eight: Take charge of stories about &lsquo;Them and Us&rsquo;<br/>12. Lesson Nine: Don&rsquo;t drive change: Release it</p>

Andy Bass

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