Now in its&nbsp;5th edition,<strong><em> Research Methods for Leisure and Tourism</em></strong> has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.
<p>This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. </p>

<ul>
    <li>I Preparation </li>
    <li>1 Introduction to research: what, why and who? </li>
    <li>2 Approaches to leisure and tourism research </li>
    <li>3 Starting out &ndash; research plans and proposals </li>
    <li>4 Research ethics </li>
    <li>5 The range of research methods </li>
    <li>6 Reviewing the literature </li>
    <li>II Data collection </li>
    <li>7 Secondary data sources </li>
    <li>8 Observation </li>
    <li>9 Qualitative methods: introduction and data collection </li>
    <li>10 Questionnaire surveys: typology, design and coding </li>
    <li>11 Experimental research </li>
    <li>12 Case study method </li>
    <li>13 Sampling: quantitative and qualitative </li>
    <li>III Data analysis </li>
    <li>14 Analysing secondary data </li>
    <li>15 Analysing qualitative data </li>
    <li>16 Analysing quantitative data </li>
    <li>17 Statistical analysis </li>
    <li>IV Communicating results </li>
    <li>18 Preparing a research report </li>
</ul>

<p>Now in its fifth edition, <i>Research Methods for Leisure and Tourism</i> has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. </p><p>&nbsp;</p><p>This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.</p><p>&nbsp;</p><p><b>Key features</b></p><ul> <li>Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis  </li><li>Practical guidance on conducting research and writing reports, showing the &#8216;how&#8217; as well as the &#8216;what&#8217;  </li><li>Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project  </li><li>International case studies and extensive examples from the leisure and tourism literature  </li><li>&nbsp;Questions, exercises and further reading for each chapter&nbsp;  </li><li>Extensive web-based support materials&nbsp;</li></ul><p><b>New to this edition</b></p><ul> <li>The fifth edition has been fully updated throughout and includes additional material on:  <ul> <li>Management and policy-related research methods  </li><li>EndNote bibliographic referencing software  </li><li>Notes on additional methods including: &nbsp;big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters   </li></ul>   </li><li>For the analysis of quantitative data, SPSS is updated to version 23  </li><li>For qualitative data analysis, the guide to NVivo software is updated to version 11. </li></ul>

A J. Veal

A digital version of the text you can personalize and read online or offline.

eTextbook

Research Methods for Leisure and Tourism

This product is a bound, printed text book.

Print

Paperback

Research Methods for Leisure and Tourism, 5th edition

VitalSource eTextbook

Access details

Features

Paperback

Details