Published by Pearson (July 14, 2021) © 2022
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Public Speaking: Strategies for Success offers sound strategies for becoming a strategic public speaker. Author David Zarefsky and new co-author Jeremy Engels emphasize that public speaking is an art dictated by the dynamics of an audience. Highlighting critical thinking, the authors guide you to understand the circumstances in which you speak, to make deliberate choices about how to navigate these circumstances, and to effectively plan in order to achieve your speaking goals.
The 9th Edition offers updated coverage of diversity, ethics and social media to address the needs of today's beginning speakers. New student speeches entitled “Meeting the Needs of International Students” and “Saving Our National Parks” serve as contemporary examples.
PART I: FOUNDATIONS OF PUBLIC SPEAKING
1. Welcome to Public Speaking
2. Your First Speech
3. Presenting the Speech
4. Listening Critically
PART II: INVENTION AND DEVELOPMENT OF THE SPEECH
5. Analyzing Your Audience
6. Choosing a Topic and Developing a Strategy
7. Researching the Speech
8. Reasoning
PART III: ARRANGEMENT AND STYLE IN THE SPEECH
9. Organizing the Speech. The Body
10. Organizing the Speech. Introductions, Conclusions, and Transitions
11. Outlining the Speech
12. Achieving Style Through Language
PART IV: USES OF PUBLIC SPEAKING
13. Informing
14. Persuading
15. Speaking with Visual Aids
16. Occasions for Public Speaking
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