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Principles of Marketing, 18th edition

Published by Pearson (September 18, 2020) © 2021

  • Philip Kotler Northwestern University
  • Gary Armstrong University of North Carolina

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ISBN-13: 9780136713982
Principles of Marketing
Published 2020

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ISBN-13: 9780135766590
Principles of Marketing
Published 2020

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ISBN-13: 9780135766477
MyLab Marketing with Pearson eText for Principles of Marketing
Published 2020

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