<h4>Encourage your students' learning of how to create customer value in a fast-changing, increasingly digital and social marketplace.</h4><p><strong>Principles of Marketing, 19th edition</strong> shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help them master this key challenge, the authors present the fundamentals of marketing within an innovative customer-value framework.</p><p>The most recent edition has been revised to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations and experiences.</p><p><strong>This text includes </strong><a href="https://www.pearson.com/en-gb/learning-platforms/revel.html" target="_blank"><strong>Revel<sup>&reg;</sup></strong></a><strong> &amp; <a href="https://www.pearson.com/en-gb/learning-platforms/mylab.html" target="_blank">MyLab<sup>&reg;</sup>Marketing</a> editions.</strong></p>

<div class="c-section-headers-number-list_container"> <h4>PART 1: Defining Marketing and the Marketing Process</h4> <ol> <li>Marketing: Creating Customer Value and Engagement</li> <li>Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships</li> </ol> <h4>PART 2: Understanding the Marketplace and Consumer Value</h4> <ol start="3"> <li>Analyzing the Marketing Environment</li> <li>Managing Marketing Information to Gain Customer Insights</li> <li>Consumer Markets and Buyer Behavior</li> <li>Business Markets and Business Buyer Behavior</li> </ol> <h4>PART 3: Designing a Customer Value-Driven Strategy and Mix</h4> <ol start="7"> <li>Customer Value-Driven Marketing Strategy: Creating Value for Target Customers</li> <li>Products, Services, and Brands: Building Customer Value</li> <li>Developing New Products and Managing the Product Life Cycle</li> <li>Pricing: Understanding and Capturing Customer Value</li> <li>Pricing Strategies: Additional Considerations</li> <li>Marketing Channels: Delivering Customer Value</li> <li>Retailing and Wholesaling</li> <li>Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy</li> <li>Advertising and Public Relations</li> <li>Personal Selling and Sales Promotion</li> <li>Digital Marketing</li> </ol> <h4>PART 4: Extending Marketing</h4> <ol start="18"> <li>Creating Competitive Advantage</li> <li>The Global Marketplace</li> <li>Sustainable Marketing: Social Responsibility and Ethics</li> </ol> <h4>Appendices</h4> <ul> <li>Marketing Plan</li> <li>Marketing by the Numbers</li> <li>Careers In Marketing</li> </ul> </div>

<h4>Learn on your terms, with the personalised learning experience MyLab<sup>®</sup> Marketing offers.</h4> <p>Learn how to overcome the key marketing challenges within today's customer-value framework with the latest MyLab edition for <strong>Principles of Marketing</strong>.</p> <h4>A learning experience designed for you:</h4> <ul> <li>Powerful homework digital features with a wide range of interactive tutorial assignments, quizzes and tests.</li> <li>Available whenever you need it with immediate feedback and unlimited opportunities to practice and fill in your gaps.</li> <li>A personalised Study Plan to support extra practice when you need it.</li> <li>Available when you need it, MyLab offers mobile study tools such as Dynamic Study Modules and eText on your iPad or Android tablet, accessible online and offline.</li> </ul> <p><strong>Discover more about <a href="https://www.pearson.com/en-gb/learning-platforms/mylab.html" target="_blank">MyLab<sup>®</sup>Marketing</a></strong>.</p> <p><strong>Pearson MyLab<sup>®</sup> Marketing is not included in the main text.</strong></p> <p>Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor.</p>

<h4>Master key marketing challenges and learn how you can develop meaningful connections with your customers.</h4><p><strong>Principles of Marketing,</strong> 19th edition shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.</p><p>Ideal for marketing students, this text presents the fundamentals of marketing within an innovative customer-value framework. This latest edition has been extensively revised to reflect the major trends impacting contemporary marketing.</p><p>With a wealth of company stories and features, this text will show you how companies use new digital technologies to maximise customer engagement and shape brand experiences.</p><p><strong>This text includes <a href="https://www.pearson.com/en-gb/learning-platforms/revel.html" target="_blank">Revel<sup>®</sup></a> &amp; <a href="https://www.pearson.com/en-gb/learning-platforms/mylab.html" target="_blank">MyLab<sup>®</sup>Marketing</a> editions.</strong></p>

<h4>Read and practice in one continuous experience with Revel<sup>®</sup></h4> <p>Revel<sup>®</sup> for <strong>Principles of Marketing</strong> is a fully-digital and highly engaging delivery of the key concepts surrounding the discipline from theory to practice.</p> <p>More than an eBook, Revel brings together leading textbook content and powerful multimedia tools, in a digital learning environment that replaces the traditional printed text.</p> <h4>Revel means reading reimagined</h4> <ul> <li><strong>Powerful multimedia tools:</strong> Revel offers video, audio, image content, and figure animations to support your learning, encouraging you to participate in more group discussions in class.</li> <li><strong>Formative and summative assessments:</strong> The self-assessments and quizzes, help you test your knowledge and understanding of the concepts presented in the book, and focus on the areas you need to improve.</li> <li><strong>A series of study features:</strong> Interactive exercises, mini-sims and flashcards help you get organised and better prepare for your exams.</li> <li><strong>Friendly writing style and accessible approach:</strong> Organise your study material with Revel into manageable chunks, and cover a lot in a short space of time.</li> </ul> <p><strong>Discover more about <a href="https://www.pearson.com/en-gb/learning-platforms/revel.html" target="_blank">Revel<sup>®</sup></a>.</strong></p>

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