<P>The second edition of this highly successful '<I>Principles of Business Economics'</I> gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics. Core concepts are covered whilst keeping technical jargon and mathematics to a minimum.</P>

<ul>
    <li>1. Business economics: an overview </li>
    <li>2. The analysis of consumer demand </li>
    <li>3. The analysis of production costs</li>
    <li>4. Analysis of the firm&rsquo;s supply decision</li>
    <li>5. Demand, supply and price determination </li>
    <li>6. Analysis of perfectly competitive markets </li>
    <li>7. Analysis of monopoly markets</li>
    <li>8. Analysis of monopolistically competitive markets</li>
    <li>9. Oligopoly</li>
    <li>10. Managerial objectives and the firm</li>
    <li>11. Understanding competitive strategy</li>
    <li>12. Understanding pricing strategies</li>
    <li>13. Understanding the market for labour</li>
    <li>14. Understanding the market for capital&nbsp;&nbsp;</li>
    <li>15. Understanding the market for natural resources</li>
    <li>16. Government and business</li>
    <li>17. Business and economic forecasting</li>
    <li>18. Business economics &ndash; a checklist for managers<br/>
    </li>
</ul>

<P>A concise, jargon-free microeconomics text that is ideal for MBA students.<BR><BR></P>

Joseph G. Nellis

David Parker

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

This product is a bound, printed text book.

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Principles of Business Economics

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Principles of Business Economics, 2nd edition

Paperback

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