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Marketing Metrics, 4th edition

Published by Pearson FT Press (July 14, 2021) © 2021

  • Neil Bendle
  • Paul W. Farris
  • Phillip Pfeifer
  • David Reibstein

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ISBN-13: 9780137460267
Marketing Metrics
Published 2021

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ISBN-13: 9780136717133
Marketing Metrics
Published 2020

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