Marketing Management

16th Edition

Philip Kotler, Kevin Lane Keller, Alexander Chernev

Marketing for Hospitality and Tourism

8th Edition

Philip Kotler, John T. Bowen, Seyhmus Baloglu

Marketing Management

17th Edition

Philip Kotler, Kevin Lane Keller, Alexander Chernev

Framework for Marketing Management

6th Edition

Philip Kotler, Kevin Lane Keller

Global Marketing Management

8th Edition

Warren J. Keegan

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

5th Edition

Kevin Lane Keller, Vanitha Swaminathan

Marketing Plan Handbook, The

5th Edition

Marian Burk Wood

Market-Based Management

6th Edition

Roger J. Best

Customer Service: A Practical Approach

6th Edition

Elaine K. Harris

Marketing Planning

1st Edition

Stephan Sorger

Retail Management: A Strategic Approach

13th Edition

Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee

Marketing Metrics

4th Edition

Neil Bendle, Paul W. Farris, Phillip Pfeifer, David Reibstein

Professional Kitchen Manager, The

1st Edition

David K. Hayes, Allisha A. Miller, Jack D. Ninemeier

Marketing Management

15th Edition

Philip Kotler, Kevin Lane Keller

Marketing Management: A Relationship Approach

4th Edition

Svend Hollensen

Marketing Management

4th Edition

Russ Winer, Ravi Dhar

How To Wow: 68 Effortless Ways To Make Every Customer Experience Amazing

1st Edition

Adrian Swinscoe

Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them

2nd Edition

Larry Light, Joan Kiddon

Five Star Service: How To Deliver Exceptional Customer Service

3rd Edition

Michael Heppell

Marketing Across Cultures

6th Edition

Jean-Claude Usunier, Julie Anne Lee