<p><strong>For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.</strong> <em>Marketing for Hospitality and Tourism, 8e </em>is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.</p>

<div class="c-section-headers-number-list_container"> <h3>PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS</h3> <ol>   <li>Introduction: Marketing for Hospitality and Tourism</li>   <li>Service Characteristics of Hospitality and Tourism Marketing</li>   <li>The Role of Marketing in Strategic Planning</li>   </ol>   <h3>     PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES   </h3>   <ol start="4">     <li>The Marketing Environment</li>     <li>Marketing Information Systems and Marketing Research</li>     <li>Consumer markets and Consumer Buying Behavior</li>     <li>Organizational Buyer Behavior of Group Market</li>     <li>Market Segmentation, Targeting, and Positioning</li>   </ol>   <h3>     PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX   </h3>   <ol start="9">     <li>Designing and Managing Products</li>     <li>Internal marketing</li>     <li>Pricing Products: Pricing Considerations, Approaches, and Strategy</li>     <li>Distribution Channels</li>     <li>Promoting Products: Communication and Promotion Policy and Advertising</li>     <li>Promoting Products: Public Relations and Sales Promotion</li>     <li>Professional Sales</li>     <li>Direct and Online Marketing: Building Customer Relationships</li>   </ol>     <h3>       PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING     </h3>     <ol start="17">       <li>Destination Marketing</li>       <li>Next Year's Marketing Plan</li>   </ol> </div>

<p><strong><em>Marketing for Hospitality and Tourism</em></strong> is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.</p>

<div style="box-sizing: border-box; font-family: &quot;Segoe UI&quot;, system-ui, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, sans-serif; font-size: 14px;"><p style="font-size:16px;"><b>For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.</b></p><p style="font-size:16px;"> </p><p style="font-size:16px;"><i>Marketing for Hospitality and Tourism, 8e </i>is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.</p></div>

<div style="box-sizing: border-box; font-family: &quot;Segoe UI&quot;, system-ui, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, sans-serif; font-size: 14px;"><p style="font-size:16px;"><b>PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS</b></p><p style="font-size:16px;">1.      Introduction: Marketing for Hospitality and Tourism</p><p style="font-size:16px;">2.      Service Characteristics of hospitality and Tourism Marketing</p><p style="font-size:16px;">3.      The Role of Marketing in Strategic Planning</p><p style="font-size:16px;"><b>PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES</b></p><p style="font-size:16px;">4.      The Marketing Environment</p><p style="font-size:16px;">5.      Marketing Information Systems and Marketing Research</p><p style="font-size:16px;">6.      Consumer markets and Consumer Buying Behavior</p><p style="font-size:16px;">7.      Organizational Buyer Behavior of Group Market</p><p style="font-size:16px;">8.      Market Segmentation, Targeting, and Positioning</p><p style="font-size:16px;"><b>PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX</b></p><p style="font-size:16px;">9.    Designing and Managing Products</p><p style="font-size:16px;">10.  Internal marketing</p><p style="font-size:16px;">11.  Pricing Products: Pricing Considerations, Approaches, and Strategy</p><p style="font-size:16px;">12.  Distribution Channels</p><p style="font-size:16px;">13.  Promoting Products: Communication and Promotion Policy and Advertising</p><p style="font-size:16px;">14.  Promoting Products: Public Relations and Sales Promotion</p><p style="font-size:16px;">15.  Professional Sales</p><p style="font-size:16px;">16.  Direct and Online Marketing: Building Customer Relationships</p><p style="font-size:16px;"><b>PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING</b></p><p style="font-size:16px;">17.  Destination Marketing</p><p style="font-size:16px;">18.  Next Year's Marketing Plan</p></div>

<ul>
    <li>1. Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism </li>
    <li>2. Services Marketing Concepts Applied to Marketing for Hospitality and Tourism </li>
    <li>3. Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships </li>
    <li>4. Analyzing the Marketing Environment </li>
    <li>5. Managing Customer Information to Gain Customer Insights </li>
    <li>6. Consumer Markets and Consumer Buying Behavior </li>
    <li>7. Organizational Buyer Behavior </li>
    <li>8. Customer-Driven Marketing Strategy: Creating Value for Target Customers </li>
    <li>9. Designing and Managing Products and Brands: Building Customer Value </li>
    <li>10. Internal Marketing </li>
    <li>11. Pricing: Understanding and Capturing Customer Value </li>
    <li>12. Distribution Channels Delivering Customer Value </li>
    <li>13. Engaging Customers and Communicating Customer Value and Advertising </li>
    <li>14. Promoting Products: Public Relations and Sales Promotions </li>
    <li>15. Professional Sales </li>
    <li>16. Direct, Online, Social Media, and Mobile Marketing </li>
    <li>17. Destination Marketing </li>
    <li>18. Next Year&rsquo;s Marketing Plan </li>
</ul>

<p><em>Marketing forHospitality and Tourism, 8e </em>is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.</p>

Philip Kotler

John T. Bowen

James Makens

Seyhmus Baloglu

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