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Adaptive Learning: A way to enable personalized learning at scale. Not every student learns the same way and at the same rate. MyLab with Adaptive Learning continuously assesses student performance and activity in real time, and, using data and analytics, personalizes content to reinforce concepts that target each student’s strengths and weaknesses.

Mobile Dashboard: An app that helps students stay on track. The Mobile Dashboard gives students the feedback they need to stay on target throughout the course–right on the devices they’re already using. A companion app that is available for select MyLab & Mastering products, Mobile Dashboard provides instant, 24/7 access to course announcements, assignment due dates, scores, and results.

Writing Space: Everything you need to foster better writing, all in one place. Better writers make great learners–who perform better in their courses. To help you develop and assess concept mastery and critical thinking through writing, we created the Writing Space. It’s a single place to create, track, and grade writing assignments, provide writing resources, and exchange meaningful, personalized feedback with students, quickly and easily. Whether you’re looking for auto-graded writing assignments, plagiarism check or prebuilt grading rubrics, The Writing Space within MyManagementLab has you covered.

A powerful homework and test manager: MyLab lets you create, import, and manage online homework assignments, quizzes, and tests that are automatically graded. You can choose from a wide range of assignment options, including time limits, proctoring, and maximum number of attempts allowed. The bottom line: MyLab means less time grading and more time teaching.

Comprehensive online course content: Filled with a wealth of content that is tightly integrated with your textbook, MyLab lets you easily add, remove, or modify existing instructional material. You can also add your own course materials to suit the needs of your students or department. In short, MyLab lets you teach exactly as you'd like.

Robust gradebook tracking: The online gradebook automatically tracks your students' results on tests, homework, and practice exercises and gives you control over managing results and calculating grades. The gradebook provides a number of flexible grading options, including exporting grades to a spreadsheet program such as Microsoft Excel. And, it lets you measure and document your students' learning outcomes.

Easily scalable and shareable content: MyLab lets other instructors copy your settings so a standardized syllabus can be maintained across your department. Should you want to use the same MyLab course next semester, with the same customized settings, you can copy your existing course exactly–and even share it with other faculty members.

Note: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for ISBN-10: 0133768759/ISBN-13: 9780133768756. That package includes ISBN-10: 0133506290/ISBN-13: 9780133506297 and ISBN-10: 0133543978/ISBN-13: 9780133543971.

MyManagementLab is not a self-paced technology and should only be purchased when required by an instructor.

Provide a Thorough Understanding of Emerging Markets

Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success.

Provide a thorough understanding of emerging markets: In today’s world, it’s crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises.

Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following:

Venturing Abroad: Exposes students to the opportunities and challenges of conducting business outside their home country.

E-World: Provides insight into the impact of e-commerce on how business is conducted internationally.

Point Counterpoint: Helps students see issues from different perspectives.

Bringing the World into Focus: Helps students understand the historical, cultural, and political contexts of international business.

Emerging Opportunities: Highlights challenges and opportunities in emerging international markets.

Market Entry Strategy Plan (MESP): Integrated into MyManagementLab, MESP is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry.

Emerging Markets Topics: In today’s world, it’s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises.

Keep your Course Current and Relevant

NEW! Extensive List of New Topic Coverage: To stay current in today’s ever evolving world of international business several new discussion topics have been included:

Product safety and counterfeit products
Coverage of sovereign wealth funds
Subprime meltdown
Google and eBay’s struggles in China

The eighth edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses. More specifically, the following content is new or revised to reflect the latest global trends:

The pressures on multinational organizations to consider the impact of their actions on the natural environment and on the general welfare of society continue to increase. We have introduced a new context box, “People, Planet, and Profits,” to address the challenges that international businesses face in promoting their triple bottom lines.
The international business course at most colleges and universities encompasses both the external environment and the internal environment of international businesses. We have introduced several new boxes and cases and updated others that focus on changes in the external environment that create opportunities and challenges for firms competing in the international market place. These new cases and boxes include discussions of territorial disputes in the South China Sea, upheavals in the world energy market as a result of fracking, the opening up of the fabled Northwest Passage, expansion of the Panama Canal, and the impact of rising wages in China.
New and updated profiles of the challenges and opportunities provided international firms as they confront and master the complexities of the international marketplace, including new cases and boxes featuring Apple, Huawei, Anglo American PLC, Foxconn, and McDonalds, and updated treatments of LVMH, Lenovo, Tata, Nokia, Disney, Telefónica, Unilever, and Danone, among others.
New and updated analyses of the impact of globalization on competition within industries, including the global wine industry, the global flower industry, the international cinema market, Germany’s Mittelstand, and the international airline industry.
New and updated cases exploring how firms address cultural, legal, and technological differences among countries. Students gain deeper and more nuanced understandings of the politics, culture, and social problems of individual countries through in-depth examination of issues such as Russia and the rule of law, the European Union’s implementation of the Treaty of Lisbon, Brazil and poverty reduction, Japan and its cultural and demographic challenges, the hidden role of the Communist Party in Chinese businesses, U.S. retailers and Chinese consumers, Islamic finance, the GLOBE leadership project, and the growth of unionization activity in China.
New and updated examples and cases assessing the ethical and social responsibilities of international businesses and international businesspeople, including Foxconn, disposal of e-waste, BP and the Gulf oil spill, green energy and free trade, DuPont’s quest for zero waste, Maersk and pollution in Hong Kong harbor, the Chad pipeline, the Siemens bribery scandal, and Grameen Bank.
New and updated examples of international trade and investment conflicts and the challenges they present international business practitioners, including Huawei’s struggles to enter the U.S. market, the global currency war, rare earths, tax shelters, jumbo jet subsidies, sovereign wealth funds, and trade in counterfeit goods.
The eighth edition also provides up-to-date coverage of the impact of how recent natural disasters and political upheavals have affected international business. Examples include the earthquake and tsunami that shattered Japan and the resultant impact on global supply chains, Toyota’s massive recalls and quality problems, and the political unrest that swept through the Middle East beginning in 2011.
All data and other statistical information in the book have been thoroughly updated, including international trade statistics, exchange rates, and expatriate costs of living in various global business centers.
New assisted-graded questions that students can complete and submit via MyManagementLab are provided at the end of each chapter.
New online, interactive simulations created just for international business courses engage students and help them understand how international business concepts apply in realistic situations. Topics include: globalization, international ethics, legal differences, offshoring, global marketing, and tariffs, subsidies, and quotas. Simulations are accessible in MyManagementLab.

International Business: A Managerial Perspective, 8th edition

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