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Idea Generator, The: 15 Clever Thinking Tools To Create Winning Ideas Quickly, 1st edition

Published by Pearson Business (October 3, 2016) © 2017

  • Chris Thomason
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ARE YOU USING THE BEST CREATIVE THINKING TOOLS?

Brainstorming is the go-to method for generating ideas and solutions in teams, but it’s been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purposes to help you generate ideas quickly and focus on developing only the best ideas.

•    Find a more effective, productive, quicker alternative to brainstorming new ideas.

•    Develop and shape your ideas into winning results on your own – or in a group.

•    Achieve more insightful thinking on strategic opportunities.

•    Quickly find solutions to the business issues that affect you.

•    Utilise the time saved to share your best ideas and produce game-changing solutions in a team workshop.

DON’T GET STUCK IN A BRAINSTORM BRAINDRAIN. USE THE IDEA GENERATOR FOR FAST RESULTS.

Chapter 1: Getting your mind around an issue

Chapter 2: Why today’s thinking is so out-dated

Chapter 3: A new way of business thinking

Chapter 4: The Idea Generator mindset

Chapter 5: Using the tools

Chapter 6: Islands of Opportunity (Thinking tools 1 – 5)

Chapter 7: Divide and Conquer (Thinking tools 6 – 10)

Chapter 8: Boundary Riding (Thinking tools 11 – 15

Chapter 9: Using The Idea Generator in teams

Chapter 10: Unleashing the corporate creativity

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