Guide to Managerial Communication, 10th edition

Published by Pearson (July 14, 2021) © 2022

  • Mary M. Munter Series Editor
  • Lynn Hamilton University of Virginia
per month
monthly payments or
pay undefined one-time
Buy nowOpens in a new tab
Instant access

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.
due today
Buy nowOpens in a new tab

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.
Products list
$74.66

Price Reduced From: $93.32

Details

  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Title overview

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops.

A brief, professional, reader-friendly guide to improving managerial communication.

Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Table of contents

Brief Contents

PART I. COMMUNICATION STRATEGY

  • Communicator Strategy
  • Audience Strategy
  • Message Strategy
  • Channel Choice Strategy
  • Culture Strategy
  • Communication Strategy Checklist
  • Guide to the Guide to Managerial Communication

PART II. WRITING: COMPOSING EFFICIENTLY

  • General Composing Techniques
  • Special Composing Challenges

PART III. WRITING: MACRO ISSUES

  • Document Design for “High Skim Value”
  • Clear Progression and Linkage
  • Effective Paragraphs and Sections

PART IV. WRITING: MICRO ISSUES

  • Editing for Brevity
  • Choosing a Style
  • Writing Checklists

PART V. SPEAKING: VERBAL STRUCTURE

  • Tell/Sell Presentations
  • Questions and Answers
  • Consult/Join Meetings
  • Other Speaking Situations

PART VI. SPEAKING: VISUAL AIDS

  • Designing the Presentation as a Whole
  • Designing Your Slide Master
  • Designing Each Individual Slide
  • Using Visual Aids

PART VII. SPEAKING: NONVERBAL SKILLS

  • Nonverbal Delivery Skills
  • Relaxation Techniques
  • Listening Skills
  • Speaking Checklists

APPENDICES

  • Appendix A: Writing Inclusively
  • Appendix B: Writing Correctly: Grammar
  • Appendix C: Writing Correctly: Punctuation

Bibliography

Index

Author bios

This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication MAY NOT be fully described, which is a barrier to those who rely on alternative text descriptions. The publication supports text reflow and contains no content hazards known to cause adverse physical reactions.

Need help?Get in touch