<p><em>This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. </em></p><p><em>For courses in global marketing.</em></p><p><strong>Familiarizes students with global marketing and the global business environment</strong></p><p><strong><em>Global Marketing&rsquo;s </em></strong>environmental and strategic approach outlines the major dimensions of the global business environment for students. The <strong>10th Edition </strong>brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. <em>Global Marketing</em> offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.</p><p><strong>Pearson MyLab Marketing is not included.</strong> Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.</p><p><strong>Reach every student by pairing this text with Pearson MyLab Marketing</strong></p><p><strong>MyLabTM </strong>is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.</p>

<p><b>PART 1: INTRODUCTION</b></p><p>1. Introduction to Global Marketing</p><p>&nbsp;</p><p><b>PART 2: THE GLOBAL MARKETING ENVIRONMENT</b></p><p>2. The Global Economic Environment</p><p>3. The Global Trade Environment</p><p>4. Social and Cultural Environments</p><p>5. The Political, Legal, and Regulatory Environments</p><p>&nbsp;</p><p><b>PART 3: APPROACHING GLOBAL MARKETS</b></p><p>6. Global Information Systems and Market Research</p><p>7. Segmentation, Targeting, and Positioning</p><p>8. Importing, Exporting, and Sourcing</p><p>9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances</p><p>&nbsp;</p><p><b>PART 4: THE GLOBAL MARKETING MIX</b></p><p>10. Brand and Product Decisions in Global Marketing</p><p>11. Pricing Decisions</p><p>12. Global Marketing Channels and Physical Distribution</p><p>13. Global Marketing Communications Decisions I: Advertising and Public Relations</p><p>14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication</p><p>15. Global Marketing and the Digital Revolution</p><p>&nbsp;</p><p><b>PART 5: STRATEGY AND LEADERSHIP IN THE TWENTY-FIRST CENTURY</b></p><p>16. Strategic Elements of Competitive Advantage</p>17. Leadership, Organization, and Corporate Social Responsibility

<p>For courses in global marketing. <br/>  Familiarises students with global marketing and the global business environment <br/> <strong><em>Global Marketing&rsquo;s</em></strong> environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. <strong><em>Global Marketing</em></strong> offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.</p>

<ul>
    <li>PART 1: INTRODUCTION </li>
    <li>1. Introduction to Global Marketing </li>
    <li>PART 2: THE GLOBAL MARKETING ENVIRONMENT </li>
    <li>2. The Global Economic Environment </li>
    <li>3. The Global Trade Environment </li>
    <li>4. Social and Cultural Environments </li>
    <li>5. The Political, Legal, and Regulatory Environments </li>
    <li>PART 3: APPROACHING GLOBAL MARKETS </li>
    <li>6. Global Information Systems and Market Research </li>
    <li>7. Segmentation, Targeting, and Positioning </li>
    <li>8. Importing, Exporting, and Sourcing </li>
    <li>9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances </li>
    <li>PART 4: THE GLOBAL MARKETING MIX </li>
    <li>10. Brand and Product Decisions in Global Marketing </li>
    <li>11. Pricing Decisions </li>
    <li>12. Global Marketing Channels and Physical Distribution </li>
    <li>13. Global Marketing Communications Decisions I: Advertising and Public Relations </li>
    <li>14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication </li>
    <li>15. Global Marketing and the Digital Revolution </li>
    <li>PART 5: STRATEGY AND LEADERSHIP IN THE TWENTY-FIRST CENTURY </li>
    <li>16. Strategic Elements of Competitive Advantage </li>
    <li>17. Leadership, Organization, and Corporate Social Responsibility</li>
</ul>

For courses in global marketing. <br/>
<br/>
Familiarises students with global marketing and the global business environment <br/>
<br/>
<strong><em>Global Marketing&rsquo;s</em></strong> environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. <strong><em>Global Marketing</em></strong> offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
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<p><i>This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. </i></p><p>&nbsp;</p><p><i>For courses in global marketing.</i></p><p>&nbsp;</p><p><b>Familiarizes students with global marketing and the global business environment</b></p><p><b><i>Global Marketing&#8217;s&nbsp;</i></b>environmental and strategic approach outlines the major dimensions of the global business environment for students. The&nbsp;<b>10th Edition&nbsp;</b>brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.&nbsp;<i>Global Marketing</i>&nbsp;offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. &nbsp;</p><p><b>&nbsp;</b></p><p><b>Pearson MyLab Marketing is not included.</b> Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.</p><p>&nbsp;</p><p><b>Reach every student by pairing this text with Pearson MyLab Marketing</b></p><b>MyLab&#8482; </b>is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Warren J. Keegan

Mark C. Green

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