INTRODUCTION

1. The use and abuse of strategy

2. A brief history of strategy

3. Swings in strategic thinking: seven phases

4. Towards a synthesis

5. From quick and dirty strategy to nearly perfect strategy

PART ONE: BUSINESS UNIT STRATEGY

A do-it-yourself guide

1. Overview

2. What businesses are you in?

3. Where do you make the money?

4. How good are your competitive positions?

5. What skills and capabilities underpin your success?

6. Is this a good industry to be in?

7. What do the customers think?

8. What about the competitors?

9. How do you raise profits quickly?

10. How do you build long term value?

11. Conclusion

12. Addition note on the theory of Business Unit Strategy

PART TWO: CORPORATE STRATEGY

1.The joy of Corporate Strategy

2. An ecological view of Corporate Strategy

3. Five dimensions of Corporate Strategy

4. The strange power of the 35 word strategy

4. Conclusion

PART THREE: STRATEGIC THINKERS

PART FOUR: STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES

Financial Times Guide to Strategy, The: How to create, pursue and deliver a winning strategy, 5th edition