Essentials of Strategic Management, 5th edition

Published by Pearson (July 14, 2021) © 2022

  • J David Hunger
  • Thomas L. Wheelen
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Buy nowOpens in a new tab

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.
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Title overview

For undergraduate and graduate level Strategic Management courses.

Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

Table of contents

Brief Contents

Part 1: Introduction to Strategic Management

  • Chapter 1: Basic Concepts of Strategic Management
  • Chapter 2: Corporate Governance, Ethics, and Social Responsibility

Part 2: Scanning the Environment

  • Chapter 3: Environmental Scanning and Industry Analysis
  • Chapter 4: Internal Scanning: Organizational Analysis

Part 3: Strategy Formulation

  • Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
  • Chapter 6: Strategy Formulation: Corporate Strategy
  • Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice

Part 4: Strategy Implementation and Control

  • Chapter 8: Strategy Implementation: Organizing for Action
  • Chapter 9: Strategy Implementation: Staffing and Leading
  • Chapter 10: Evaluation and Control

Part 5: Introduction to Case Analysis

  • Chapter 11: Suggestions for Case Analysis

Appendix A: Suggested Techniques for Case Analysis and Presentation

Appendix B: Resources for Case Research

Appendix C: Strategic Audit of a Corporation

Author bios

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