I'm a studentI'm an educator

Economics for Managers, 3rd edition

Published by Pearson (July 23, 2021) © 2014

  • Paul G. Farnham Georgia State University
Products list
per month
-month term, pay monthly or pay
Buy nowOpens in a new tab
Instant access

eTextbook features

  • Instant access to eTextbook
  • Search, highlight, and notes
  • Create flashcards
Products list
$250.66

Price Reduced From: $313.32

Details

  • A print text

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

For one semester MBA Managerial Economics courses

¿

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

¿

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.¿ This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

¿

The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

Brief Contents

PART 1. MICROECONOMIC ANALYSIS

  1. Managers and Economics
  2. Demand, Supply, and Equilibrium Prices
  3. Demand Elasticities
  4. Techniques for Understanding Consumer Demand and Behavior
  5. Production and Cost Analysis in the Short Run
  6. Production and Cost Analysis in the Long Run
  7. Market Structure: Perfect Competition
  8. Market Structure: Monopoly and Monopolistic Competition
  9. Market Structure: Oligopoly
  10. Pricing Strategies for the Firm

PART 2. MACROECONOMIC ANALYSIS

  1. Measuring Macroeconomic Activity
  2. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy
  3. The Aggregate Model of the Macro Economy
  4. International and Balance of Payments Issues in the Macro Economy

PART 3. INTEGRATION OF THE FRAMEWORKS

  1. Combining Micro and Macro Analysis for Managerial Decision Making

SOLUTIONS TO EVEN-NUMBERED PROBLEMS

GLOSSARY

INDEX

This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication MAY NOT be fully described, which is a barrier to those who rely on alternative text descriptions. The publication supports text reflow and contains no content hazards known to cause adverse physical reactions.

Need help? Get in touch