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Strategic Management in Action, 6th edition

Published by Pearson (July 14, 2021) © 2012

  • Mary A. Coulter Missouri State University
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For undergraduate and graduate courses in Strategic Management.
Current theories and practice in an interesting, engaging, and easy-to-read format.
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.


The sixth edition continues to present current strategic management theories and practices in an interesting, engaging, and easy-to-read format. There is also a new emphasis on color and photos, making this edition a more visually engaging text for students.

Brief Contents

  • Chapter 1: Introducing the Concepts
  • Chapter 2: The Context of Managing Strategically
  • Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis
  • Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis
  • Chapter 5: Functional and Competitive Strategies
  • Chapter 6: Corporate Strategies
  • Chapter 7: International Strategies

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