Entrepreneurship: Successfully Launching New Ventures, 7th edition

Bruce R. Barringer
, R Duane Ireland

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Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.

The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.

ISBN-13: 9780138287696

Subject: Entrepreneurship

Category:

PART 1: Decision to Become an Entrepreneur

Introduction to Entrepreneurship

PART 2: Developing Successful Business Ideas

Recognizing Opportunities and Generating Ideas
Feasibility Analysis
Developing an Effective Business Model
Industry and Competitor Analysis
Writing a Business Plan

PART 3: Moving from an Idea to an Entrepreneurial Firm

Preparing the Proper Ethical and Legal Foundation
Assessing a New Venture's Financial Strength and Viability
Building a New-Venture Team
Getting Financing or Funding

PART 4: Managing and Growing an Entrepreneurial Firm

Unique Marketing Issues
The Importance of Intellectual Property
Preparing for and Evaluating the Challenges of Growth
Strategies for Firm Growth
Franchising

Glossary

Name Index

Company Index

Subject Index