Business in Action, 10th edition

Courtland L. Bovee
, John V. Thill

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Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.

From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare you for the complexities and expectations of today's workplace.

ISBN-13: 9780138188498

Subject: Introduction to Business

Category: Introduction to Business

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

Developing a Business Mindset
Economics, Money, and Banking
The Global Marketplace
Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP

Forms of Ownership
Entrepreneurship and Small-Business Ownership

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS

Management Roles, Functions, and Skills
Organization and Teamwork
Production Systems

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES

Employee Motivation
Human Resources Management

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT

The Art and Science of Marketing
Product Management and Pricing Strategies
Customer Communication and Product Distribution
Financial Information and Accounting Concepts
Financial Management and Financial Markets

APPENDICES

Business Law
Risk Management
Information Technology
Personal Finance: Getting Set for Life