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Strategic Management: A Competitive Advantage, Concept and Cases, 18th edition

  • Fred R David
  • , Forest R. David
  • , Meredith E. David

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Published by Pearson (April 24th 2023) - Copyright © 2024

ISBN-13: 9780138168315

Subject: Management

Category: Strategic Management

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

  1. The Nature of Strategic Management
    • The Cohesion Case: McDonald’s Corporation

PART 2: STRATEGY FORMULATION

  1. Business Vision and Mission
  2. The External Assessment
  3. The Internal Assessment
  4. Strategies in Action
  5. Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

  1. Implementing Strategies: Management and Marketing Issues
  2. Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

  1. Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

  1. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
  2. Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

How to Prepare and Present a Case Analysis