Business Essentials, 14th edition

Ronald J. Ebert
, Ricky W. Griffin

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Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. They’re also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.

New coverage in the 14th Edition looks at changing employment relationships, changing labor relations and demographics, inflation and ESG. You’ll also see how entrepreneurs are putting into practice the concepts you’re learning about.

ISBN-13: 9780138072810

Subject: Introduction to Business

Category: Introduction to Business

PART 1: THE CONTEMPORARY BUSINESS WORLD

The US Business Environment
Understanding Business Ethics and Social Responsibility
Entrepreneurship, New Ventures, and Business Ownership
Understanding the Global Context of Business

PART 2: MANAGING THE BUSINESS

Managing the Business
Organizing the Business
Operations Management and Quality

PART 3: PEOPLE IN ORGANIZATIONS

Employee Behavior and Motivation
Leadership and Decision Making
Human Resource Management and Labor Relations

PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITHCUSTOMERS FOR COMPETITIVE ADVANTAGE

Marketing Processes and Consumer Behavior
Developing and Pricing Products
Distributing and Promoting Products

PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

Information Technology (IT) for Business
The Role of Accountants and Accounting Information

PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

Understanding Money and the Role of Banking
Managing Business Finances

APPENDICES

Risk Management
The Legal Context of Business
Managing Your Personal Finances
Unions and Labor Management