Better Business, 6th edition

Michael R. Solomon
, Mary Anne Poatsy
, Kendall Martin

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Better Business introduces the business content you need, in a better way. By presenting and connecting the evolving issues and opportunities of business, the text encourages you to come to class prepared to have better conversations. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while Mini Chapters focus on key topics in business.

The 6th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment.

ISBN-13: 9780138028633

Subject: Introduction to Business

Category: Introduction to Business

PART I: LOOKING AT THE BUSINESS ENVIRONMENT

Business Basics
Economics
Ethics in Business
Business in a Global Economy

PART II: STARTING AND STRUCTURING A BUSINESS

Small Business and the Entrepreneur
Forms of Business Ownership

PART III: MANAGING A BUSINESS AND EMPLOYEES

Business Management and Organization
Motivation, Leadership, and Teamwork
Human Resources
Online Business and Technology
Production, Operations, and Supply Chain Management

PART IV: PRINCIPLES OF MARKETING

Marketing and Consumer Behavior
Product Development, Branding, and Pricing Strategies
Promotion and Distribution

PART V: PRINCIPLES OF FINANCE

Financing and Accounting for Business Operations
Investment Opportunities in the Securities Market