Essentials of Strategic Management, 5th edition
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Includes:
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Minimum 4-month term, pay monthly or pay $43.96 upfront
Includes:
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Overview
Get straight to the heart of important strategic management concepts.
This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.
This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
Published by Pearson (July 14th 2021) - Copyright © 2011
ISBN-13: 9780137546541
Subject: Management
Category: Strategic Management
Overview
Brief Contents
Part 1: Introduction to Strategic Management
- Chapter 1: Basic Concepts of Strategic Management
- Chapter 2: Corporate Governance, Ethics, and Social Responsibility
Part 2: Scanning the Environment
- Chapter 3: Environmental Scanning and Industry Analysis
- Chapter 4: Internal Scanning: Organizational Analysis
Part 3: Strategy Formulation
- Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
- Chapter 6: Strategy Formulation: Corporate Strategy
- Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice
Part 4: Strategy Implementation and Control
- Chapter 8: Strategy Implementation: Organizing for Action
- Chapter 9: Strategy Implementation: Staffing and Leading
- Chapter 10: Evaluation and Control
Part 5: Introduction to Case Analysis
- Chapter 11: Suggestions for Case Analysis
Appendix A: Suggested Techniques for Case Analysis and Presentation
Appendix B: Resources for Case Research
Appendix C: Strategic Audit of a Corporation
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