Essentials of Strategic Management, 5th edition

J David Hunger
, Thomas L. Wheelen

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For undergraduate and graduate level Strategic Management courses.

Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

ISBN-13: 9780137546541

Subject: Management

Category: Strategic Management

Brief Contents

Part 1: Introduction to Strategic Management

Chapter 1: Basic Concepts of Strategic Management
Chapter 2: Corporate Governance, Ethics, and Social Responsibility

Part 2: Scanning the Environment

Chapter 3: Environmental Scanning and Industry Analysis
Chapter 4: Internal Scanning: Organizational Analysis

Part 3: Strategy Formulation

Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
Chapter 6: Strategy Formulation: Corporate Strategy
Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice

Part 4: Strategy Implementation and Control

Chapter 8: Strategy Implementation: Organizing for Action
Chapter 9: Strategy Implementation: Staffing and Leading
Chapter 10: Evaluation and Control

Part 5: Introduction to Case Analysis

Chapter 11: Suggestions for Case Analysis