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Writing for the Mass Media, 9th edition

  • James G. Stovall
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1. What is Good Writing?
2. Basic Tools of Writing
3. Style and the Stylebook
4. Writing in the Media Environment
5. Basic News Writing
6. Writing for Print Journalism
7. Writing for the Web
8. Writing for Broadcast Journalism
9. Writing and Images
10. Writing Advertising Copy
11. Writing for Public Relations
12. The Writer and the Law
13. Getting a Job in the Mass Media