Dennis L. Wilcox

Bryan H. Reber

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Public Relations Writing and Media Techniques

A digital version of the text you can personalize and read online or offline.

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1. Getting Organized for Writing 2. Becoming a Persuasive Writer 3. Finding and Making News 4. Working with Journalists and Bloggers 5. Writing the News Release 6. Preparing Fact Sheets, Advisories, Media Kits, and Pitches 7. Creating Feature Content and Op-Eds 8. Publicity Photos and Infographics 9. Radio, Television, and Online Video 10. Websites, Blogs, and Podcasts 11. Social Media and Mobile Apps 12. Intranets, Newsletters, and Brochures 13. Writing Email, Memos, and Proposals 14. Giving Speeches and Presentations 15. Organizing Meetings and Events 16. Using Direct Mail and Advertising 17. Working Within a Legal Framework 18. Planning Programs and Campaigns 19. Measuring Success

Public Relations Writing and Media Techniques, 8th edition