Cutlip and Center's Effective Public Relations, 11th edition

Glen M. Broom
, Bey-Ling Sha

Listen on the go
Learn how you like with full eTextbook audio
Find it fast
Quickly navigate your eTextbook with search
Stay organized
Access all your eTextbooks in one place
Easily continue access
Keep learning with auto-renew

For courses in Introductory Public Relations.

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

ISBN-13: 9780137520978

Subject: Marketing

Category: Public Relations / Marketing

Brief Contents

PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS

Chapter 1: Introduction to Contemporary Public Relations
Chapter 2: Practitioners of Public Relations
Chapter 3: Organizational Settings
Chapter 4: Historical Origins and Evolution

PART II: FOUNDATIONS

Chapter 5: Professionalism and Ethics
Chapter 6: Legal Considerations
Chapter 7: Theory: Adjustment and Adaptation
Chapter 8: Theory: Communication and Public Opinion
Chapter 9: Internal Relations and Employee Communication
Chapter 10: External Media and Media Relations

PART III: MANAGEMENT PROCESS

Chapter 11: Step One: Defining Public Relations Problems
Chapter 12: Step Two: Planning and Programming
Chapter 13: Step Three: Taking Action and Communicating
Chapter 14: Step Four: Evaluating the Program

PART IV: THE PRACTICE

Chapter 15: Business and Industry
Chapter 16: Government and Politics
Chapter 17: Military Public Affairs
Chapter 18: Nonprofits and NGOs
Chapter 19: Health Care
Chapter 20: Education
Chapter 21: Associations and Unions