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Marketing: Defined, Explained, Applied, 2nd edition

  • Michael P Levens

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$16.99per month

Minimum 4-month term, pay monthly or pay $67.96 upfront

Includes:

  • Instant access to eTextbook
  • Search, highlight, notes, and more
  • Expert video lessons and practice questions
  • Q&A with experts and AI tutor
  • Printable study guides
14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Includes:

  • Instant access to eTextbook
  • Search, highlight, notes, and more
14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Includes:

  • Instant access to eTextbook
  • Search, highlight, notes, and more
14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Includes:

  • Instant access to eTextbook
  • Search, highlight, notes, and more
14-day refund guarantee

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Overview

For undergraduate Principles of Marketing courses.

 

A unique breakdown of marketing that speaks to students’ learning style.

 

Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organizational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.

 

The second edition features a new format that makes it easier for students to study and learn the material.

 

MyMarketingLab New Design is now available for this title!  MyMarketingLab New Design offers: 

  • One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface.  The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
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  • Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

Published by Pearson (July 14th 2021) - Copyright © 2012

ISBN-13: 9780137503469

Subject: Marketing

Category: Principles of Marketing

Overview

Brief Contents

  • Chapter 1. The Meaning of Marketing
  • Chapter 2. The Market in Marketing
  • Chapter 3. Planning and Marketing in an Organization
  • Chapter 4. A Broader Perspective on Marketing
  • Chapter 5. Global Marketing
  • Chapter 6. Value for Customers
  • Chapter 7. A Perspective on Consumer Behavior
  • Chapter 8. Consumer Insight
  • Chapter 9. The Brand
  • Chapter 10. Segmenting, Targeting, and Positioning
  • Chapter 11. The Marketing Plan
  • Chapter 12. Product and Service Strategies
  • Chapter 13. Pricing Strategies
  • Chapter 14. Supply Chain and Distribution Strategies
  • Chapter 15. Retailing and Wholesaling
  • Chapter 16. Marketing Communications: Advertising and Sales Promotion
  • Chapter 17. Personal Selling and Direct Marketing Strategies
  • Chapter 18. Integrated Marketing Communications
  • Chapter 19. The Marketing Mix
  • Chapter 20. Marketing Measurement

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