Neil Bendle

Paul W. Farris

Phillip Pfeifer

David Reibstein

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Marketing Metrics

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<ul>
    <li>Chapter 1: Introduction </li>
    <li>Chapter 2: Share of Hearts, Minds, and Markets </li>
    <li>Chapter 3: Margins and Profits </li>
    <li>Chapter 4: Product and Portfolio Management </li>
    <li>Chapter 5: Customer Profitability </li>
    <li>Chapter 6: Sales Force Management </li>
    <li>Chapter 7: Channel Management </li>
    <li>Chapter 8: Pricing Strategy </li>
    <li>Chapter 9: Promotion </li>
    <li>Chapter 10: Advertising and Sponsorship Metrics </li>
    <li>Chapter 11: Online, Email, and Mobile Metrics </li>
    <li>Chapter 12: Marketing and Finance </li>
    <li>Chapter 13: The Marketing Metrics X-Ray and Testing </li>
    <li>Chapter 14: System of Metrics </li>
    <li>Bibliography </li>
</ul>

Marketing Metrics, 4th edition