Business Intelligence, Analytics, and Data provides a solid foundation in business intelligence (BI), reinforced with hands-on practice to help you use and understand analytics for success as a future manager. Real-world cases throughout illustrate the capabilities, costs and justifications of BI as applied to a variety of businesses.
The 4th Edition has been reorganized around 3 types of analytics: descriptive, predictive, and prescriptive (a classification promoted by INFORMS), and includes new exercises, Internet assignments, and discussion questions. Additional resources are also provided by the text's companion website (dssbibook.com), which is up-to-date with links to related news stories, software, tutorials, and videos. Included are links to free software support, data mining, related exercises, and more via Teradata University Network (TUN).
Published by Pearson (July 14th 2021) - Copyright © 2022
ISBN-13: 9780137305711
Subject: Management Information Systems
Category: Business Intelligence / Analytics
