International Business: The Challenges of Globalization, 9th edition

John J. Wild
, Kenneth L. Wild

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International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines cultural barriers that can arise in IB and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject.

The 9th Edition features the latest changes in IB and a new focus on employability. You'll see how the concepts you're reading about are relevant to your future career as a global entrepreneur.

ISBN-13: 9780136879879

Subject: Management

Category: International Business

PART I: GLOBAL BUSINESS ENVIRONMENT

Globalization

PART II: NATIONAL BUSINESS ENVIRONMENTS

Cross-Cultural Business
Political Economy and Ethics
Economic Development of Nations

PART III: INTERNATIONAL TRADE AND INVESTMENT

International Trade Theory
Political Economy of Trade
Foreign Direct Investment
Regional Economic Integration

PART IV: THE INTERNATIONAL FINANCIAL SYSTEM

International Financial Markets
International Monetary System

PART V: INTERNATIONAL BUSINESS MANAGEMENT

International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees