Pearson+

Essentials of Entrepreneurship and Small Business Management, 9th edition

  • Norman M Scarborough
  • , Jeffrey R. Cornwall

  • Study simpler and faster
    Study simpler and faster

    Use flashcards and other study tools in your eTextbook

  • Listen on the go
    Listen on the go

    Learn how you like with full eTextbook audio

  • Find it fast
    Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized
    Stay organized

    Access all your eTextbooks in one place

  • Easily continue access
    Easily continue access

    Keep learning with auto-renew

Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches you how to successfully launch and manage a business.

Now in its 9th Edition, the text equips you with the tools and critical-thinking skills you need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today's most successful small business ventures. With this, you develop the skills that will give you a unique advantage in a hotly competitive environment.

Published by Pearson (September 18th 2020) - Copyright © 2019

ISBN-13: 9780136879664

Subject: Entrepreneurship

Category:

SECTION 1: THE CHALLENGE OF ENTREPRENEURSHIP

  1. The Foundations of Entrepreneurship
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION 2: THE ENTREPRENEURIAL JOURNEY BEGINS

  1. Conducting a Feasibility Analysis and Designing a Business Model
  2. Crafting a Business Plan and Building a Solid Strategic Plan
  3. Forms of Business Ownership
  4. Buying an Existing Business
  5. Franchising and the Entrepreneur

SECTION 3: LAUNCHING THE BUSINESS

  1. Building a Powerful Bootstrap Marketing Plan
  2. E-Commerce and the Entrepreneur
  3. Pricing and Credit Strategies
  4. Creating a Successful Financial Plan
  5. Managing Cash Flow
  6. Choosing the Right Location and Layout

SECTION 4: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

  1. Sources of Financing: Equity and Debt
  2. Global Aspects of Entrepreneurship
  3. Building a New Venture Team and Planning for the Next Generation

Appendix: The Daily Perc Business Plan

Cases