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Entrepreneurship: Successfully Launching New Ventures, 6th edition

  • Bruce R. Barringer
  • , R Duane Ireland

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Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own business. Using real business profiles of inspiring young entrepreneurs, the text engages through relevant examples you can easily relate to.

The 6th Edition examines entrepreneurship through a clear and easy 4-step process. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.

Published by Pearson (September 18th 2020) - Copyright © 2019

ISBN-13: 9780136878681

Subject: Entrepreneurship

Category:

PART 1: DECISION TO BECOME AN ENTREPRENEUR

  1. Introduction to Entrepreneurship

PART 2: DEVELOPING SUCCESSFUL BUSINESS IDEAS

  1. Recognizing Opportunities and Generating Ideas
  2. Feasibility Analysis
  3. Developing an Effective Business Model
  4. Industry and Competitor Analysis
  5. Writing a Business Plan

PART 3: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM

  1. Preparing the Proper Ethical and Legal Foundation
  2. Assessing a New Venture's Financial Strength and Viability
  3. Building a New-Venture Team
  4. Getting Financing or Funding

PART 4: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM

  1. Unique Marketing Issues
  2. The Importance of Intellectual Property
  3. Preparing for and Evaluating the Challenges of Growth
  4. Strategies for Firm Growth
  5. Franchising