Secure Checkout

Business Essentials, 13th edition

  • Ronald J. Ebert, 
  • Ricky W. Griffin

$16.99per month

Minimum 4-month term, pay monthly or pay $67.96 upfront

Includes:

  • Instant access to eTextbook
  • Search, highlights, notes, and more
  • Expert video lessons and practice questions
  • Videos, study help in multiple subjects. List in FAQs.
  • Practice problems and study guides
  • Q&A with experts and AI tutor
14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Includes:

  • Instant access to eTextbook
  • Search, highlights, notes, and more
14-day refund guarantee

$16.99per month

Minimum 4-month term, pay monthly or pay $67.96 upfront

Includes:

  • Instant access to eTextbook
  • Search, highlights, notes, and more
  • Expert video lessons and practice questions
  • Videos, study help in multiple subjects. List in FAQs.
  • Practice problems and study guides
  • Q&A with experts and AI tutor
14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Includes:

  • Instant access to eTextbook
  • Search, highlights, notes, and more
14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Includes:

  • Instant access to eTextbook
  • Search, highlights, notes, and more
14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Includes:

  • Instant access to eTextbook
  • Search, highlights, notes, and more
14-day refund guarantee

Looking for your MyLab or Mastering eTextbook? Find it hereOpens in an new tab

Learn more, spend less

  • Watch and learn

    Videos & animations bring concepts to life

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place

  • Easily continue access

    Keep learning with auto-renew

Overview

The recent events in domestic and global economies are presenting unprecedented challenges, excitement and disappointments for businesses. They're also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.

The 13th Edition includes new real-world examples and research findings. These help you to see how entrepreneurs are putting into practice the concepts you're learning about, and make this text the most current and relevant one available on the market.

Published by Pearson (June 2nd 2021) - Copyright © 2022

ISBN-13: 9780136863014

Subject: Introduction to Business

Category: Introduction to Business

Overview

PART 1: THE CONTEMPORARY BUSINESS WORLD
1. The US Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business

PART 2: MANAGING THE BUSINESS
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality

PART 3: PEOPLE IN ORGANIZATIONS
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations

PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products

PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information

PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
16. Understanding Money and the Role of Banking
17. Managing Business Finances

APPENDICES
I. Risk Management
II. The Legal Context of Business
III. Managing Your Personal Finances
IV. Unions and Labor Management

Your questions answered

Pearson+ is your 1-stop shop with eTextbooks, study tools and exam prep features designed to help students get better grades in college. eTextbooks come with built-in tools that simplify studying, like flashcards, audiobook and search. Pearson+ also features Channels, which includes practice problems, study guides, Q&A with experts, video lessons that help you understand tricky topics and more—all in one place. Channels can be purchased separately or added on to your eTextbook at the time of purchase as part of the Study & Exam Prep Pack.

A Pearson eTextbook is an easy-to-use digital version of your book for class that includes upgraded study tools to help you learn how you learn best. Use enhanced search to find what you need within your eTextbook, highlight and make notes to mark important info, generate flashcards to test your knowledge, and use audio to listen to the text. Every feature is designed to help you learn more efficiently and get results. Plus, you can learn on the go with the Pearson+ app. Find this and more in your eTextbook, available in Pearson+.

The Study & Exam Prep Pack includes practice problems, study guides, Q&A with experts, Channels video lessons that help you understand tricky topics and more. It can be added on to your eTextbook or your MyLab and Mastering learning platform at the time of purchase.

Your eTextbook subscription gives you access for 4 months. You can make a one‑time payment for the initial 4‑month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4‑month term ends. You can turn on auto‑renew in My account at any time to continue your subscription before your 4‑month term ends.

When you purchase an eTextbook subscription, it will last 4 months. You can renew your subscription by selecting Extend subscription on the Manage subscription page in My account before your initial term ends.

If you extend your subscription, we'll automatically charge you every month. If you made a one‑time payment for your initial 4‑month term, you'll now pay monthly. To make sure your learning is uninterrupted, please check your card details.

To avoid the next payment charge, select Cancel subscription on the Manage subscription page in My account before the renewal date. You can subscribe again in the future by purchasing another eTextbook subscription.

Channels is a video platform with thousands of explanations, solutions and practice problems to help you do homework and prep for exams. Videos are personalized to your course, and tutors walk you through solutions. Plus, interactive AI‑powered summaries and a social community help you better understand lessons from class.

Channels is an additional tool to help you with your studies. This means you can use Channels even if your course uses a non‑Pearson textbook.

When you choose a Channels subscription, you're signing up for a 1‑month, 3‑month or 12‑month term and you make an upfront payment for your subscription. By default, these subscriptions auto‑renew at the frequency you select during checkout.

When you purchase a Channels subscription it will last 1 month, 3 months or 12 months, depending on the plan you chose. Your subscription will automatically renew at the end of your term unless you cancel it.

We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details.

A Study & Exam Prep subscription includes video lessons, practice problems and other study tools. Get unlimited access to the full range of subjects:

  • General Chemistry
  • Physics
  • General Biology
  • Financial Accounting
  • Psychology
  • Microeconomics
  • Anatomy & Physiology
  • College Algebra
  • Organic Chemistry
  • Genetics
  • GOB Chemistry
  • Intro to Chemistry
  • Microbiology
  • Cell Biolog
  • Analytical Chemistry
  • Trigonometry
  • Precalculus
  • Biochemistry
  • Macroeconomics

    • Yes, the Study & Exam Prep Pack's feature is Channels, which can be purchased separately at any time. Simply go to Channels on the Pearson+ site and choose monthly, quarterly, or annual access, separate from your eTextbook subscription. Still deciding? Watch the first six videos free and buy it if you love it (we know you'll love it!).

    Currently, they are the exact same offering. 'Study & Exam Prep Pack' is what we call 'Channels' when it is bundled with an eTextbook or bundled with MyLab & Mastering courseware. When purchased on its own, you will see it called Channels, still the same study & exam prep help you need.