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Published by Pearson (July 29, 2024) © 2024
Price Reduced From: $178.70 NZD
This product is expected to ship within 10-12 business days for New Zealand customers
Price Reduced From: $178.70 NZD
This product is expected to ship within 10-12 business days for New Zealand customers
Price Reduced From: $178.70 NZD
This product is expected to ship within 10-12 business days for New Zealand customers
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Principles of Marketing by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.
Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
Customize your course to teach your way. MyLab® is a flexible platform merging world-class content with dynamic study tools. It takes a personalized approach designed to ignite each student's unique potential. And, with the freedom it affords to adapt your pedagogy, you can reinforce select concepts and guide students to real results.
Extend learning beyond the classroom. Pearson eText is an easy-to-use digital textbook. It lets students customise how they study and learn with enhanced search and the ability to create flashcards, highlight and add notes all in one place. The mobile app lets students learn wherever life takes them, offline or online.