Entrepreneurship: Successfully Launching New Ventures, Updated Global Edition, 6th edition

Published by Pearson (May 10, 2021) © 2021

  • Bruce R. Barringer Oklahoma State University
  • R Duane Ireland
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For courses in entrepreneurship

Learn about the entrepreneurial process through real-world examples.

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

  • PART I: DECISION TO BECOME AN ENTREPRENEUR
  • 1. Introduction to Entrepreneurship
  • PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
  • 2. Recognizing Opportunities and Generating Ideas
  • 3. Feasibility Analysis
  • 4. Developing an Effective Business Model
  • 5. Industry and Competitor Analysis
  • 6. Writing a Business Plan
  • PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
  • 7. Preparing the Proper Ethical and Legal Foundation
  • 8. Assessing a New Venture's Financial Strength and Viability
  • 9. Building a New-Venture Team
  • 10. Getting Financing or Funding
  • PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
  • 11. Unique Marketing Issues
  • 12. The Importance of Intellectual Property
  • 13. Preparing for and Evaluating the Challenges of Growth
  • 14. Strategies for Firm Growth
  • 15. Franchising
  • Glossary
  • Name Index
  • Company Index
  • Subject Index

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