International Business: The New Realities, Global Edition, 5th edition
Published by Pearson (July 4, 2019) © 2019
- S Tamer Cavusgil Georgia State University
- Gary Knight Willamette University
- John R. Riesenberger President, Consilium Partners , Thunderbird School of Global Management (retired)
Details
- A print copy
- Free shipping
Features
- Contemporary issues
- Ethics
- Managerial challenges
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Access details
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- A Course ID from your instructor is required
- Instant access once purchased (eText included)
Features
- Managerial challenges
- Includes eText, Apps and study tools
- Instant feedback on assignments
- Help when and where you need it
For courses in international business
International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z - their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
Samples
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