Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition, 15th edition

Published by Pearson (October 3, 2017) © 2018

  • Thomas L. Wheelen
  • J David Hunger
  • Alan N. Hoffman Bentley University
  • Charles E. Bamford Duke University
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For courses in Strategic Management and Business Policy.

Utilise a strategic management model to learn and apply key concepts  

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.

  • PART 1: Introduction to Strategic Management and Business Policy 
  • 1. Basic Concepts of Strategic Management 
  • 2. Corporate Governance 
  • 3. Social Responsibility and Ethics in Strategic Management 
  • PART 2: Scanning the Environment
  • 4. Environmental Scanning and Industry Analysis
  • 5. Organizational Analysis and Competitive Advantage
  • PART 3: Strategy Formulation
  • 6. Strategy Formulation: Business Strategy
  • 7. Strategy Formulation: Corporate Strategy
  • 8. Strategy Formulation: Functional Strategy and Strategic Choice
  • PART 4: Strategy Implementation and Control
  • 9. Strategy Implementation: Global Strategy
  • 10. Strategy Implementation: Organizing and Structure
  • 11. Strategy Implementation: Staffing and Directing
  • 12. Evaluation and Control
  • PART 5: Introduction to Case Analysis
  • 13. Suggestions for Case Analysis

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