Understanding Cross-Cultural Management, 4th edition
Published by Pearson (May 17, 2019) © 2019
- Marie-Joelle Browaeys University of Nyenrode
- Roger Price University of Nyenrode
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For undergraduate and postgraduate students
Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market.
The 4th edition of Understanding Cross-Cultural Management has been adapted in line with the feedback from our many readers, and boasts new case study material based on recent research, as well as a stronger focus on Asian cultures, thereby providing more non-Western examples.
This book has been written for undergraduate and postgraduate students, as well as practising managers and professionals, who are studying cross-cultural and international management as part of either specialist international business programmes or general business-related qualifications. This book is also a valuable resource for self-study, enabling readers to extend and to deepen their cross-cultural awareness.
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