Entrepreneurship and Effective Small Business Management, Global Edition, 11th edition

  • Norman M Scarborough
  • Jeffrey R. Cornwall

Title overview

For undergraduate and graduate courses in entrepreneurship and/or small business management.

 

Discover how to successfully launch and manage a small business.

 

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.

 

This 11th Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management. 

 

Table of contents

  • Section 1:  The Rewards and Challenges of Entrepreneurship
  • 1.   Entrepreneurs: The Driving Force Behind Small Business
  • 2.   Ethics and Social Responsibility: Doing the Right Thing
  • 3.     Creativity and Innovation: Keys to Entrepreneurial Success
  • 4.   Strategic Management and the Entrepreneur
  • Section 2:  Launching a Venture:  Entry Strategies
  • 5.   Choosing a Form of Ownership
  • 6.   Franchising and the Entrepreneur
  • 7.   Buying an Existing Business
  • 8.  New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan
  • Section 3:  Building a Marketing Plan
  • 9.    Building a Bootstrap Marketing Plan
  • 10. Creative Use of Advertising and Promotion
  • 11. Pricing and Credit Strategies
  • 12. Global Marketing Strategies
  • 13. E-Commerce and Entrepreneurship
  • Section 4:  Building a Financial Plan
  • 14. Creating a Solid Financial Plan
  • 15. Managing Cash Flow
  • 16. Sources of Equity Financing
  • 17. Sources of Debt Financing
  • Section 5:  Building an Operating Plan
  • 18. Location, Layout, and Physical Facilities
  • 19. Supply Chain Management
  • 20. Managing Inventory
  • 21. Staffing and Leading a Growing Company
  • Section 6:  Legal Aspects of Small Business:  Succession, Ethics, and Government Regulation
  • 22. Management Succession and Risk Management Strategies in the Family Business
  • 23. The Legal Environment: Business Law and Government Regulation

For teachers

All the material you need to teach your courses.

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Additional resources

If your product offers teacher or instructor resources, or additional supporting material, these can be accessed via the appropriate website or product page:

Higher education products published in Australia or New Zealand: Pearson Resource Centre

Higher education products published outside Australia and New Zealand: Pearson global website

K-12 School products:

English Learning Student & Teacher resources: Pearson English Website

Published by Pearson United Kingdom (September 11th 2014) - Copyright © 2015