Marketing Research Applied Inisght, 6th Edition

Daniel Nunan, David F. Birks and Naresh K Malhotra.

| c 2021

ISBN	9781292308722
Pages	968
Publishing date	06 Mar 2020

<img alt="Marketing Research Applied Inisght, 6th Edition Daniel Nunan, David F. Birks and Naresh K Malhotra"

If you're an educator

Request digital exam copy

Request print sample

Download instructor resources

Description

Marketing Research by Malhotra, Nunan and Birks has remained a well-known and established text in this area that provides your students with an in-depth and authoritative commentary on the subject.

Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text offers your students a wealth of European and International case material, which explains its popularity in both the UK as well as Europe.

Suitable for use at the undergraduate, postgraduate and MBA levels, this highly successful European textbook is an essential guide to Marketing Research.

New to this Edition

The following special features make this text engaging, thought provoking and even fun:

Balanced orientation: This book contains a blend of scholarship and a highly applied and managerial orientation, showing how researchers apply concepts and techniques and how managers use their findings to improve marketing practice.
Real-life examples: Real-life examples (‘Real research’ boxes) describe the kind of marketing research that companies use to address specific managerial problems and how they implement research to great effect.
Hands-on approach: You will find more real-life scenarios and exercises in every chapter.
International focus: Reflecting the increasingly globalised nature of marketing re-search, the book contains examples and cases from around the world and embeds key cross-cultural issues within the wider discussion of research techniques and methods.
Contemporary focus: We apply marketing research to current challenges, such as customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, innovation, entrepreneurship, relationship marketing, creativity and design and socially responsible marketing.

Downloadable Instructor Resources

Instructor Resources are available to aid your teaching and can be downloaded from the Instructor Resource Centre. You need to request access before you can download the resources or login with an existing account. Click the button on the right to get access or login.

Having trouble getting access? Contact us.

Marketing Research Instructor's Manual on the Web, 6/E

Birks, Nunan & Malhotra

ISBN-13: 9781292308739

More info

Marketing Research Powerpoint on the Web, 6/E

Birks, Nunan & Malhotra

ISBN-10: 1292308753 • ISBN-13: 9781292308753

More info

More Info

Get Acces or Login

About the author

Dr Naresh K Malhotra is Professor Emeritus, College of Management, Georgia Institute of Technology, USA. He has consulted for business, nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management, Asia Best B-School Award.

Dr Daniel Nunan is Lecturer in Marketing at Birkbeck, University of London, having previously been a member of faculty at Henley Business School, University of Reading. Prior to his academic career, Dan held senior marketing roles in the financial services and technology sectors.

Dr David Birks is Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.