Innovation Management and New Product Development

7th edition

Dr Paul Trott

| c 2020

ISBN	9781292251523
Pages	568
Publishing date	07 December 2020

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About

Explore key concepts of managing innovation and engage with latest developments in the field

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.

Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking students through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

Pearson, the world’s learning company. 

Features

Relevant, real-life understanding of concepts

UPDATED! New developments in the discipline: The book focuses on the most recent developments and insights in innovation field.
NEW! Chapter on public sector innovation: A completely new chapter talks about the importance and processes of public sector innovation.
UPDATED! Latest references and examples: There are extensive up-to-date references and topical articles help students explore concepts in the context of the wider business world.
NEW! Practical approach: ‘Innovation in action’ boxes illustrate how real companies are managing innovation today.

Put theory into practice

UPDATED! In-depth case studies: Every chapter contains case studies that show the subject in action within actual firms.
NEW! Illustrations and images throughout the book enliven the text and help students understand more complex concepts.
REVISED! Questions to evaluate understanding: ‘Pause for thought’ questions within the text help students reflect on what they have just read and check their understanding.
UPDATED! Instructor’s resources: An instructor’s manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.

User-friendly structure of the textbook

REVISED! Consistent framework: Learning objectives at the beginning of each chapter explicitly highlight the key areas that will be explored in the chapter.
REVISED! End-of-chapter summaries provide a useful means of revising and checking understanding.
UPDATED! Further reading at the end of each chapter offer the opportunity to refer to more specialised sources of information.

New to this edition
Relevant, real-life understanding of concepts
• New developments in the discipline: The book focuses on significant new fields of interest in marketing communications including branding, how communications work, brand activation, ethics and online communications.
• Real-world examples: Interesting case materials are added about leading brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper, Solid International, Barco Anytime Insurances, and Lego.
• Consistent European emphasis: The text focuses on application of marketing communications concepts in a European environment, although research results and examples from other parts of the world are covered as well.
• In-depth case studies: Every chapter contains an extensive case study, along with challenging questions to encourage students to apply the concepts from the chapter to the solution of the case at hand.
Put theory into practice
• Practice-oriented examples: Numerous examples, mini cases and research results from various countries, industries and markets make the concepts as practice orientated as possible.
• Review questions and exercises: Chapter outline, objectives, summaries, review questions and references to interview videos assist students in understanding the important elements and help test one’s knowledge.
• Further readings at the end of each chapter offer the opportunity to refer to more specialised sources of information on many subjects.
• Instructor’s resources: An instructor’s manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.
New topics and revised structure
• Increased coverage of new topics such as integrated marketing communications, social media advertising, brand placement, cross-cultural advertising and buzz marketing.
• Reorganization of chapters in sections and sub-sections make navigating the text easier.
• Tables, figures, outlines and other illustrative material help students grasp essential facts.

New to this edition

Relevant, real-life understanding of concepts

New developments in the discipline: The book focuses on the most recent developments and insights in innovation field.
Chapter on public sector innovation: A completely new chapter talks about the importance and processes of public sector innovation.
Latest references and examples: There are extensive up-to-date references and topical articles help students explore concepts in the context of the wider business world.
Practical approach: ‘Innovation in action’ boxes illustrate how real companies are managing innovation today.

Put theory into practice

In-depth case studies: Every chapter contains case studies that show the subject in action within actual firms.
Illustrations and images throughout the book enliven the text and help students understand more complex concepts.
Questions to evaluate understanding: ‘Pause for thought’ questions within the text help students reflect on what they have just read and check their understanding.
Instructor’s resources: An instructor’s manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.

User-friendly structure of the textbook

Consistent framework: Learning objectives at the beginning of each chapter explicitly highlight the key areas that will be explored in the chapter.
End-of-chapter summaries provide a useful means of revising and checking understanding.
Further reading at the end of each chapter offer the opportunity to refer to more specialised sources of information.

Resources

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Innovation Management and New Product Development Instructor's Manual on the Web

Trott

ISBN: 9781292251530

Innovation Management and New Product Development PowerPoints on the Web

Trott

ISBN: 9781292251554

Marketing Plan Handbook, The and Marketing PlanPro Premier Package: International Edition

Wood

ISBN: 9780132105200

Author

Dr. Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth, and Professor of Innovation Management & Entrepreneurship at Delft University of Technology, Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.