Business in Action, 8th Global Edition

New to this Edition

No-frills, Objective-driven Structures Simplify the Learning Process

• Uses an objective-¬driven structure with easy-¬to-¬read chapters that eliminate frills, distractions, and wasted energy to help students learn and retain information. Every chapter is divided into six segments of equal importance, each with its own learning objective and comprehensive Checkpoint.
• Checkpoints confirm student understanding and offer opportunities for review. Each of the six segments in a chapter has its own Checkpoint to help students review material in manageable doses, rather than an entire chapter at once. With this approach, each learning objective is addressed almost as a mini¬-chapter within the chapter.
• Information “chunking” helps students absorb new concepts in small, carefully measured segments.
• An uncompromised approach to high-efficiency learning, the book offers the same scope as other comprehensive texts while being up to 20% shorter.
• More than 150 Exhibits That Teach, uniquely designed diagrams, infographics, and exhibits that present vital concepts visually, minimizing reading time and maximizing students’ learning outcomes.
• Clear, concise writing with a conversational, professional style helps keep students engaged.
• Strong pedagogy tools build skills, awareness, and insight.
• Vignettes and case studies bring business concepts to life.
  
  

Table of Contents

1. Developing a Business Mindset   
   
2. Understanding Basic Economics   
   
3. The Global Marketplace   
   
4. Business Ethics and Corporate Social Responsibility   
   
5. Forms of Ownership   
   
6. Entrepreneurship and Small-Business Ownership   
   
7. Management Roles, Functions, and Skills   
   
8. Organization and Teamwork   
   
9. Production Systems   
   
10. Employee Motivation   
    
11. Human Resources Management  
    
12.  Labor Relations   
    
13. The Art and Science of Marketing   
    
14. Product and Pricing Strategies   
    
15. Distribution and Marketing Logistics   
    
16. Customer Communication   
    
17. Financial Information and Accounting Concepts   
    
18. Financial Management   
    
19. Financial Markets and Investment Strategies   
    
20. The Money Supply and Banking Systems
    

MyBizLab

This title can be supported by MyBizLab, an online homework and tutorial system, designed to test and build your students understanding. If you'd like to arrange a demonstration of MyBizLab, let us know by contacting us at docent@pearson.com and we can get a Pearson representative to contact you. Visit Pearson MyLab & Mastering to find out how it can improve results by engaging students effectively with immersive content, tools, and experiences.

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