Relevant, real world examples to put theory into practice
• UPDATED! Real world illustrations: Each chapter includes a number of short illustrations to develop an understanding of how the theories of strategy apply to organisations from around the world.
• UPDATED! Case Studies: End-of-chapter case studies consolidate learning and understanding across different industries and sectors to prepare students for their careers.
• UPDATED! State of the art approach: The book contains some of the most recent theories and techniques of strategy, particularly focusing on strategy position and choices.
• NEW! A new chapter on entrepreneurship and innovation covering topics such as opportunity recognition and innovation dilemmas.
Backed by effective learning-design principles
• UPDATED! Summaries: Each chapter concludes with a bullet-point checklist summarising the key points structured using the questions at the start of each chapter.
• UPDATED! Key readings: Suggestions for further key reading for students that wish to develop the basics of the topics further and extend their understanding.
• UPDATED! Case exercises: Each chapter concludes with a case exercise suitable for class discussion. The cases are short but focused on the topic and are a rich source of material for debate and development.
• UPDATED! Instructor’s manual: An instructor’s manual is available to lecturers adopting this textbook. It can be downloaded from go.pearson.com/uk/he/resources and provides case teaching materials.
New to This Edition
Relevant, real world examples to put theory into practice
• Real world illustrations: Each chapter includes a number of short illustrations to develop an understanding of how the theories of strategy apply to organisations from around the world.
• Case Studies: End-of-chapter case studies consolidate learning and understanding across different industries and sectors to prepare students for their careers.
• State of the art approach: The book contains some of the most recent theories and techniques of strategy, particularly focusing on strategy position and choices.
• A new chapter on entrepreneurship and innovation covering topics such as opportunity recognition and innovation dilemmas.
Backed by effective learning-design principles
• Summaries: Each chapter concludes with a bullet-point checklist summarising the key points structured using the questions at the start of each chapter.
• Key readings: Suggestions for further key reading for students that wish to develop the basics of the topics further and extend their understanding.
• Case exercises: Each chapter concludes with a case exercise suitable for class discussion. The cases are short but focused on the topic and are a rich source of material for debate and development.
• Instructor’s manual: An instructor’s manual is available to lecturers adopting this textbook. It can be downloaded from go.pearson.com/uk/he/resources and provides case teaching materials.
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